When handing over so much information such as messages, images and more to a company, you are going to want to know how they plan to keep your privacy, consequently, Facebook has been fighting an ongoing battle to reassure the public that their forms of user security are adequate.

Well, in a recent lengthy blog post, the CEO of Facebook, Mark Zuckerburg, outlined his aims for the company and approximately how they are going to achieve such goals. Specifically, end-to-end encryption, secured data storage and expiring message and stories appear to be in the spotlight of Zuck.

As for how these modifications changing their system for the better, end-to-end encryption will stop anyone, even Facebook, from seeing what users share on the platform while secured data storage would stop sensitive user data making it into the hands of authories in countries that have “weak records on human rights like privacy and freedom of expression.” Last but not least, expiring messages and stories will of course mean that a permenant record won’t have to be kept of conversations and stories.

Zuckerburg rounded off his plans with a statement that showed Facebook’s willingness to lead the way with privacy, saying:

“I believe a privacy-focused communications platform will become even more important than today’s open platforms. Privacy gives people the freedom to be themselves and connect more naturally, which is why we build social networks.”

As for whether they will follow up on these promises, we will have to wait and see.